ToutApp vs SMTP Ghost.
A historical sales-engagement product described in Marketo’s acquisition announcement as campaign, content-management, and analytics software.
Reviewed · Sources below
Explore this comparison
Choose the tool that fits the job.
A good fit when…
You are researching an older deployment or the history of the Marketo sales-engagement product line.
- Historical sales campaign tooling.
- Historical sales content management.
- Acquisition into Marketo announced in 2017.
Keep email outreach in focus.
You are selecting a currently offered cold-email product and want published subscription pricing.
- Connect your sending accounts and organize campaigns.
- Prepare inboxes, personalize messages, and automate follow-ups.
- Review results with your team in one workspace.
Pricing needs context.
Prices below are in USD. Billing terms, allowances, add-ons, and taxes can change the total. Check the linked vendor pages before buying.
ToutApp
No current standalone ToutApp plan verified.
Marketo announced its acquisition of ToutApp on April 20, 2017. This page treats ToutApp as a historical product name.
View the official sourceSMTP Ghost Professional
$29.99 / month
Or $299.99 billed yearly. Includes unlimited connected email accounts, contacts, emails, campaigns, and team members, plus 1,000 enrichment credits.
Your email provider's limits still apply. Additional credit packs and your mailbox provider have separate costs.
View plans, free tier & credit packsLook beyond a feature checkbox.
Check these ToutApp details.
- Do not use an old ToutApp price as a current purchase quote.
- For a new purchase, compare currently offered products or contact Adobe/Marketo about any relevant sales tooling.
Check your SMTP Ghost workflow.
Review the specific integrations, campaign automation, and reporting you need. Test a small campaign before moving a team's full workflow.
Plan allowances describe software usage. Inbox placement also depends on authentication, sender reputation, list quality, and the messages you send.
Before you switch.
- Map the real workload.Count users, sending accounts, active contacts, monthly sends, and the data credits you need.
- Check what moves with you.Export the contacts, suppression lists, campaign content, and reporting you are permitted to move. Confirm any export restrictions with your current provider.
- Test the whole path.Verify domain authentication, connect a test inbox, and check replies, stop conditions, CRM updates, and unsubscribe handling before scaling.
Try a free email tool.
Sources & review notes.
We reviewed the official sources below on 2026-09-08. This is SMTP Ghost's editorial comparison; vendors do not endorse it. Feature availability can depend on plan and configuration.
- Marketo acquisition announcement, April 20, 2017
- SMTP Ghost pricing and allowances
- SMTP Ghost features
Looking for the previous article? Read the historical comparison. It is preserved as an archive and may contain outdated information.