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Powerful Analytics for the Modern Marketer
Track all your emails sent, emails delivered, open rates, reply rates, A/B test results and link clicks with real-time precision.
Make data-driven decisions with comprehensive analytics that reveal exactly how your cold email campaigns perform. From deliverability insights to engagement tracking, SMTP Ghost provides the metrics you need to optimize every aspect of your outreach strategy.
Ready to Scale Your Cold Email Analytics?
Join thousands of marketers using SMTP Ghost to track performance, optimize campaigns, and drive 300% better ROI with data-driven insights.
The All-In-One Toolkit for Cold Outreach
Before SMTP Ghost: Sending cold emails is a hit-or-miss process; follow-ups are manual and time-consuming, delivery often lands in spam, and managing contacts is cumbersome. All this effort and still, the success rate of your outreach is unpredictable. After SMTP Ghost: With just a Gmail or Google Workspace account, streamline your cold email process—automatically clean unlimited contacts, send endless emails, and ensure they hit the inbox, not spam. Follow-ups are automated, making your outreach efficient and effective, leading to higher engagement and responses.
326 users signed up in the last week alone!
Send cold emails, automate follow-ups, and get real responses
Everything you need to cold email and reach prospects
Startups and businesses across industries—from digital agencies to consultants, educators, and non-profits—have transformed their lead engagement and conversion with our solution. Effortlessly import leads and let our smart automation tailor each message, significantly improving response rates. Our advanced tracking tools allow real-time insights into open rates, click-throughs, and responses, helping you optimize your campaigns for the best results. Switching to SMTP Ghost, like many others, means taking your marketing to new levels of efficiency and success.
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Email Follow-ups
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✓ Send on day X
✓ When a link is clicked (coming soon)
✓ No reply in X days
✓ No open in X days
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Email Accounts
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✓ Gmail
✓ Google Workspace
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List Cleaning
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✓ Validate contact information in real time
✓ Perform bulk validation
✓ Protect your sender reputation
✓ Improve deliverability
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Email Warming
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✓ Reach more leads & customers
✓ Land in their inboxes, not in spam
✓ Increase deliverability and scale your outreach
✓ 100% Free
✓ 1 CLICK Activation
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At-a-Glance Campaign Summary
- Start each day informed with a Quick Glance of your ongoing campaigns. Our dashboard simplifies your morning routine by providing a snapshot of your most critical campaign metrics, including name, status, and contact engagement.
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Detailed Campaign Insights
- Dive deep into the specifics of each campaign. From total emails sent to the number opened, our dashboard breaks down the numbers for you. Understand your campaign's impact at a granular level with detailed insights into email delivery and open rates.
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Comprehensive Email Tracking
- Keep a pulse on your campaign with real-time updates on emails sent and opened. Our dashboard offers a clear view of your email performance over the last 30 days, ensuring you never miss a beat in your email marketing efforts.
Advanced Analytics That Drive Results
SMTP Ghost provides enterprise-level analytics to help you understand, optimize, and scale your cold email campaigns like never before.
Real-Time Campaign Tracking
Monitor your email campaigns as they happen with live updates on delivery, opens, clicks, and replies.
- • Live delivery status updates
- • Real-time open tracking
- • Instant click notifications
- • Reply monitoring dashboard
Performance Optimization
Identify top-performing content, optimal send times, and best-converting subject lines with detailed analytics.
- • Subject line performance analysis
- • Send time optimization
- • Content engagement metrics
- • Response rate tracking
A/B Testing Insights
Run unlimited A/B tests and get clear winner identification with statistical significance.
- • Automated A/B test setup
- • Statistical significance testing
- • Winner identification
- • Performance comparison charts
Comprehensive Analytics Dashboard
📊 Advanced Reporting Features
Campaign Performance Comparison
Compare multiple campaigns side-by-side to identify winning strategies
Time-Based Analytics
Track performance trends over daily, weekly, and monthly periods
Segment Analysis
Analyze performance by contact segments, industries, or custom tags
ROI Tracking
Calculate revenue attribution and return on investment for each campaign
🎯 Actionable Insights
Smart Recommendations
AI-powered suggestions for improving campaign performance
Deliverability Monitoring
Track email warming progress and sender reputation health
Engagement Scoring
Identify your most engaged prospects for targeted follow-up
List Health Analysis
Monitor contact quality and email verification status
How Top Marketers Use SMTP Ghost Analytics
See how different industries leverage our analytics to drive better cold email results.
SaaS Companies
Track trial signups, demo bookings, and conversion rates from cold email campaigns.
Digital Agencies
Monitor client acquisition campaigns and optimize messaging for different industries.
Sales Teams
Track lead qualification, meeting bookings, and pipeline generation from outbound efforts.
Calculate Your Analytics ROI
Without SMTP Ghost Analytics
- ✗ Guessing which campaigns work
- ✗ Wasted budget on poor-performing content
- ✗ No insight into deliverability issues
- ✗ Manual tracking in spreadsheets
- ✗ Unable to scale successful campaigns
With SMTP Ghost Analytics
- ✓ Data-driven campaign optimization
- ✓ 300% better ROI through insights
- ✓ 97% deliverability monitoring
- ✓ Automated reporting and tracking
- ✓ Scale winning campaigns confidently
Analytics FAQ
How accurate is SMTP Ghost's email tracking?
Our pixel-based tracking system provides 95%+ accuracy for open tracking. We use advanced techniques to bypass common tracking blockers and provide the most reliable data in the industry.
Can I export analytics data for external reporting?
Yes! SMTP Ghost allows you to export all analytics data in CSV format. You can also integrate with popular tools like Google Analytics, HubSpot, and Salesforce for comprehensive reporting.
How long is analytics data stored?
All analytics data is stored indefinitely with your account. You can access historical campaign data from when you first started using SMTP Ghost, ensuring you never lose valuable insights.
Do you provide real-time analytics?
Absolutely! Our dashboard updates in real-time, showing live campaign performance as emails are sent, opened, and clicked. You can monitor your campaigns as they happen.
Can I track custom conversion goals?
Yes, you can set up custom conversion tracking for specific goals like demo bookings, trial signups, or meeting schedules. Our integrations make it easy to track end-to-end campaign performance.
Companies change for the better when they work with SMTP Ghost
“Since integrating SMTP Ghost into our outreach strategy, we've seen a remarkable increase in response rates. Prospects are not just replying; they're engaging. This tool didn't just give us a way to reach out - it gave us a way to connect.”
- VP of Marketing, Voy Media, Arsh Azad
“SMTP Ghost is better than Hubspot and very good imo. I wrote a sequence 2 months ago that continues to deliver leads”
- Senior Technical SEO Manager, Peter Rota
“I'm a freelance designers and setting up my initial outreach campaigns have been a breeze.”
- Designer, Alexis Kim
“We've successfully landed many home cleaning jobs out of 150 emails with minimal effort, making the process highly effective and worthwhile. We're much more efficient.”
- Founder, Maid Sailors, Jacky Xu
Common questions
- What is SMTP Ghost?
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SMTP Ghost is an cold email tool. We allow you to send emails to leads and it tells you if your emails have been opened or not, and how many times, through its pixel-based tracking system.
Our mission is to improve email cold email communication by integrating seamlessly into your workflow.
- How does SMTP Ghost work?
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We work by connecting to your Gmail account via SMTP & IMAP the industry standard to send and receive emails.
We use Gmail's app password for security and safety of your account. https://support.google.com/mail/answer/185833?hl=en
- Which email provider do you work with? Google Workspace/Gsuite accounts
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We currently only connect to Google Workspace/GSuite accounts.
Cold emails that start warm business conversations
With this cold email tool, you possess the power to expand your customer base with precision, efficiency, and scale.