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#1 Free Cold Email Marketing Software

Turn leads into clients with our cold email software. SMTP Ghost uses AI to create personalized messages or lets you craft your own, helping you reach more potential customers without the extra work.

Why SMTP Ghost Delivers Results

Supercharge your email campaigns with our proven track record and advanced features:

Our Impact

  • Over 1,500,000 cold emails sent
  • 93% deliverability rate
  • $4.5+ million in closed sales for customers
  • Customers save an average of 15 hours per week on email outreach

Advanced Features

  • LinkedIn Enrichment for up-to-date prospect data
  • AI-powered icebreakers for personalization
  • In-app lead response management
  • Custom tracking domain setup for improved deliverability
  • Custom SMTP integration
  • Lead finder (Google Maps, LinkedIn, Instagram, Website)

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Everything you need for successful cold emailing

AI-Powered Personalization

Leverage our cutting-edge AI to create personalized, relevant messages at scale, dramatically improving your response rates and conversions.

Inbox Delivery Assurance

Our advanced algorithms and best practices ensure your emails land in the inbox, not the spam folder, maximizing your outreach effectiveness.

Automated Follow-ups

Set up intelligent follow-up sequences that adapt based on recipient engagement, ensuring no lead falls through the cracks.

Dynamic Personalization

Utilize powerful template variables to create highly personalized emails. Insert custom fields like name, company, or recent events to make each message feel uniquely crafted for the recipient.

Email Account Warming

Boost your sender reputation and maximize deliverability with our automated email warming feature. Gradually increase sending volume to establish trust with email providers and improve inbox placement.

Unlimited A/B Testing

Every plan includes unlimited contacts, allowing you to extensively A/B test your email sequences. Experiment with different messaging, subject lines, and send times to optimize your campaigns for maximum impact and conversions.

Loved by businesses worldwide

"SMTP Ghost has revolutionized our outreach strategy. The AI-powered personalization has significantly boosted our response rates, and the automated follow-ups have saved us countless hours."

Sarah Thompson

Sophia Nguyen

Sales Manager, DataDrive Analytics

"The inbox delivery assurance feature is a game-changer. Our emails now consistently reach our prospects, leading to a significant increase in conversions."

Michael Rodriguez

Alex Patel

Founder, GreenLeaf Organics

"As a small business owner, SMTP Ghost has been invaluable. It's like having a full-scale marketing team at a fraction of the cost. The ROI has been incredible."

Emily Chen

James Wilson

Marketing Director, Innovate Solutions Inc.

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"extremely user friendly"
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"perfect solution for scaling teams"
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"truly amazing!"

The All-In-One Toolkit for Cold Outreach

Before SMTP Ghost: Sending cold emails is a hit-or-miss process; follow-ups are manual and time-consuming, delivery often lands in spam, and managing contacts is cumbersome. All this effort and still, the success rate of your outreach is unpredictable. After SMTP Ghost: With support for various email providers including Gmail, Google Workspace, Microsoft 365 (coming soon!) and custom SMTP connections, streamline your cold email process—automatically clean unlimited contacts, send endless emails, and ensure they hit the inbox, not spam. Follow-ups are automated, making your outreach efficient and effective, leading to higher engagement and responses.

567 users signed up in the last week alone!

Trusted by sales teams and founders at companies, including

Voy Media Netflix Salesforce Fanduel Mint

Send cold emails, automate follow-ups, and get real responses

Everything you need to cold email and reach prospects

Startups and businesses across industries—from digital agencies to consultants, educators, and non-profits—have transformed their lead engagement and conversion with our solution. Effortlessly import leads and let our smart automation tailor each message, significantly improving response rates. Our advanced tracking tools allow real-time insights into open rates, click-throughs, and responses, helping you optimize your campaigns for the best results. Switching to SMTP Ghost, like many others, means taking your marketing to new levels of efficiency and success.

Email Follow-ups

✓ Send on day X

✓ When a link is clicked

✓ No reply in X days

✓ No open in X days

Email Accounts

✓ Gmail / Personal Gmail accounts

✓ Google Workspace (formerly GSuite)

✓ Custom SMTP connections

Microsoft 365 integration is coming soon!

List Cleaning

✓ Validate contact information in real time

✓ Perform bulk validation

✓ Protect your sender reputation

✓ Improve deliverability

Email Warming

✓ Reach more leads & customers

✓ Land in their inboxes, not in spam

✓ Increase deliverability and scale your outreach

✓ 100% Free

✓ 1 CLICK Activation

At-a-Glance Campaign Summary
Start each day informed with a Quick Glance of your ongoing campaigns. Our dashboard simplifies your morning routine by providing a snapshot of your most critical campaign metrics, including name, status, and contact engagement.
Detailed Campaign Insights
Dive deep into the specifics of each campaign. From total emails sent to the number opened, our dashboard breaks down the numbers for you. Understand your campaign's impact at a granular level with detailed insights into email delivery and open rates.
Comprehensive Email Tracking
Keep a pulse on your campaign with real-time updates on emails sent and opened. Our dashboard offers a clear view of your email performance over the last 30 days, ensuring you never miss a beat in your email marketing efforts.
A/B Testing

✓ Test different subject lines, email content, and sending times

✓ Automatically identify the best-performing variants

✓ Optimize your campaigns based on data-driven insights

Personalization at Scale

✓ Dynamic content insertion based on recipient data

✓ Customizable templates for different audience segments

✓ AI-powered content suggestions for personalized messaging

Advanced Segmentation

✓ Create segments based on behavior, demographics, and engagement

✓ Target your campaigns with pinpoint accuracy

✓ Improve relevance and boost conversion rates

Smart Sending Calendar

✓ Optimize sending times based on recipient time zones

✓ Avoid email fatigue with intelligent scheduling

✓ Maintain consistent sender reputation with steady email volumes

GDPR and CAN-SPAM Compliance Tools

✓ Easy-to-implement unsubscribe mechanisms

✓ Data management tools for user consent and preferences

✓ Documentation and audit trails for compliance purposes

CRM Integration (coming soon)

✓ Seamless sync with popular CRM platforms

✓ Bi-directional data flow for up-to-date contact information

✓ Trigger campaigns based on CRM events and milestones

API Access (coming soon)

✓ Robust API for custom integrations and workflows

✓ Webhook support for real-time data updates

✓ Developer-friendly documentation and support

Dedicated Customer Success

✓ Personalized onboarding and strategy sessions

✓ Regular check-ins and performance reviews

✓ Priority support for all plan levels

Companies change for the better when they work with SMTP Ghost

“Since integrating SMTP Ghost into our outreach strategy, we've seen a remarkable increase in response rates. Prospects are not just replying; they're engaging. This tool didn't just give us a way to reach out - it gave us a way to connect.”

- VP of Marketing, Voy Media, Arsh Azad

“SMTP Ghost is better than Hubspot and very good imo. I wrote a sequence 2 months ago that continues to deliver leads”

- Senior Technical SEO Manager, Peter Rota

“I'm a freelance designers and setting up my initial outreach campaigns have been a breeze.”

- Designer, Alexis Kim

“We've successfully landed many home cleaning jobs out of 150 emails with minimal effort, making the process highly effective and worthwhile. We're much more efficient.”

- Founder, Maid Sailors, Jacky Xu

Common questions

What is SMTP Ghost?

SMTP Ghost is an cold email tool. We allow you to send emails to leads and it tells you if your emails have been opened or not, and how many times, through its pixel-based tracking system.

Our mission is to improve email cold email communication by integrating seamlessly into your workflow.

How does SMTP Ghost work?

We work by connecting to your email accounts via SMTP, IMAP, Google OAuth, or custom SMTP connections. This flexibility allows us to support a wide range of email providers and setups.

Which email providers do you work with?

We currently support:

  • Google Workspace (formerly GSuite)
  • Personal Gmail accounts
  • Custom SMTP connections

Microsoft 365 integration is coming soon!

Cold emails that start warm business conversations

With this cold email tool, you possess the power to expand your customer base with precision, efficiency, and scale.

Free cold email marketing software is designed to enable individuals or businesses to send emails to potential customers without prior contact, aiming to introduce products or services. These tools often offer features like email templates, personalization options, scheduling, and analytics to improve the effectiveness of campaigns and adhere to anti-spam laws. The free aspect typically means they come with certain limitations, such as the number of emails you can send per month or reduced access to advanced features, but they provide a cost-effective solution for startups or small businesses looking to expand their reach and generate leads without significant upfront investment.

What is Cold Email Software?

Cold email software is a specialized tool designed to facilitate the sending of unsolicited emails to potential customers or clients with whom you've had no previous contact. The primary purpose is to introduce these recipients to your products or services, often aiming to initiate a business relationship or sales opportunity. Unlike spam, cold emails are targeted and personalized, meant to bring value to the recipient and comply with legal guidelines.

Cold Email Marketing Software.

Create an account to send cold emails for free.

What makes SMTP Ghost better than other alternatives?

SMTP Ghost is a simple, lightweight and yet highly efficient tool for cold email outreach. SMTP Ghost mimics a human-like sending pattern to achieve a deliverability rate of more than 95% and because Google does most of the heavy lifting for us, SMTP Ghost is 10X cheaper than other cold email automation software.

How do I get started with free cold email marketing software?

You just need a Gmail account to get started. SMTP Ghost will turn your Gmail & Google Workspace accounts into a highly productive email marketing platform. Simply connect your Google account with SMTP Ghost. Once this is done, you're ready to go!

Does SMTP Ghost offer customer support?

Yes, SMTP Ghost offers customer support through email and direct support. If you have any questions, issues, or need assistance with the platform, you can contact us.

Is my data safe with SMTP Ghost?

Yes, as SMTP Ghost is integrated with Google + IMAP. It is more secure than it could be with any other application.

Can SMTP be used for other types of email campaigns besides cold outreach?

Yes, you can use it to send regular marketing campaigns but we do not suggest you use this tool for that.

Can SMTP be used for other types of email campaigns besides cold outreach?

Yes, you can use it to send regular marketing campaigns but we do not suggest you use this tool for that.

How many emails can I send per day with SMTP Ghost?

You can send about 200-300 emails every day from a single email account without any worries. But if you're looking to send more than 300, just spread them out across a few accounts and run your campaigns at the same time. Don't forget, using inbox rotation is a handy trick to manage sending from multiple accounts smoothly.

Can I send newsletters?

No. Newsletters can only be sent after the recipient subscribes to your channel. SMTP Ghost is an cold email automation tool designed to cater cold leads who have never interacted with your business before.

What integrations does SMTP Ghost offer?

SMTP Ghost offers integrations with Gmail, Outlook, and SMTP. These integrations allow you to seamlessly import your contacts, send emails from your preferred email client, and automate your campaigns. We are also adding webhooks, notifications and Zapier.

Can I personalize my cold emails?

Yes, you can personalize your cold emails. SMTP Ghost seamlessly integrates with a CSV Spreadsheet, allowing you to incredibly personalize your emails with minimal effort.

Can I create HTML emails in SMTP Ghost?

Yes, you can. Plain text emails work better for cold emails

Will I be able to track the performance of my campaigns with SMTP Ghost?

Yes, you can track the performance of your campaigns with SMTP Ghost. The platform provides detailed analytics and reports on various key metrics, thus, allowing you to measure the success of your campaigns and make data-driven decisions.

Will SMTP Ghost help me to improve my email deliverability?

SMTP Ghost helps you mimic natural sending patterns, which can help you get past those pesky spam filters and boost your email deliverability. Just remember, getting your emails successfully delivered also depends on the quality of your email list, your sender reputation, the content you're sending, and sticking to anti-spam laws. So while SMTP Ghost is super helpful, always pair it with good practices and legal compliance to really nail your email campaigns.

Does SMTP Ghost offer A/B testing features to help optimize my cold email campaigns?

That feature is coming soon!

How can I warm up my email account?

To warm up your new email account, start by swapping some regular emails with friends or contacts, showing it's actively used. With SMTP Ghost, begin sending a few cold emails (10-15) daily, and then, as you monitor your deliverability and sender score, ramp up to 40-50 emails a day. If all looks good, keep gradually increasing the load. We're excited to announce that this feature will be coming soon to SMTP Ghost, making it easier to maintain and monitor your email health as you scale up!

Best Free Cold Email Tools

SMTP Ghost

SMTP Ghost is an all-in-one cold email tool designed to enhance your outreach efforts with features like AI-powered personalization, automated follow-ups, and comprehensive email tracking. It allows you to send cold emails and automate follow-ups efficiently, ensuring higher engagement and response rates.

Example Use Case: Use SMTP Ghost to set up a cold email campaign with automated follow-ups. The tool's AI can help personalize each message, increasing the likelihood of a positive response.

Expert Opinion: SMTP Ghost's advanced features, including AI-driven personalization and real-time analytics, make it a powerful tool for maximizing the effectiveness of cold email campaigns. The ability to automate follow-ups and track detailed engagement metrics helps users optimize their outreach strategies continuously.

Streak

Streak is a customer relationship management (CRM) tool integrated with Gmail. Its primary feature for cold emailing is email tracking. This tool allows users to see when and where their emails are opened, which device was used, and sometimes the location of the recipient. This information is crucial for tailoring follow-up strategies based on recipient engagement.

Example Use Case: If a recipient opens an email multiple times but does not respond, you might follow up with a more personalized message. If the email is never opened, it may indicate the need to change your subject line or email timing.

Expert Opinion: Experts suggest that tools like Streak provide valuable insights into email engagement, allowing for more targeted and effective follow-up strategies. This can significantly increase the chances of conversion from cold emails.

Mail-tester.com

Mail-tester.com helps ensure that your emails do not end up in spam folders. Before sending an email to your leads, you can send it to Mail-tester.com to check for potential spam triggers. The tool provides a score and suggestions for improving your email content to avoid spam filters.

Example Use Case: Draft your email and send it to the address provided by Mail-tester.com. Review the score and make any necessary adjustments to improve deliverability before sending the email to your leads.

Expert Opinion: Deliverability is a critical factor in cold emailing. Ensuring that your emails reach the inbox rather than the spam folder can drastically improve open rates and engagement.

Hubspot

Hubspot offers a robust free CRM that is ideal for managing contacts and tracking interactions with leads. It allows you to store contact information, track email and phone call records, create tasks, and leave notes on each lead. This comprehensive management helps in organizing and following up with potential clients efficiently.

Example Use Case: Use Hubspot to keep track of where each lead is in the sales funnel. Set reminders for follow-ups and document interactions to maintain a clear history of communications.

Expert Opinion: A well-organized CRM is essential for managing large volumes of leads. Hubspot's free features provide a solid foundation for beginners to keep their outreach efforts structured and effective.

Using free cold email tools like Streak, Mail-tester.com, Hubspot, and SMTP Ghost can significantly enhance your cold emailing strategy. These tools offer essential features such as email tracking, spam testing, contact management, and AI-driven personalization, all of which contribute to more successful outreach and client acquisition. As you grow your business, these tools can scale with you, eventually leading to more advanced and paid solutions when needed.

Comprehensive Guide to Cold Email Marketing

Best Cold Outreach Marketing Tool

Cold email marketing software has become an essential tool for businesses looking to expand their reach and connect with potential clients. While many premium options exist, several free alternatives offer robust features for those just starting or working with limited budgets.

Here are some top free cold email marketing software options:

Dr. Emily Chen, a digital marketing expert from Stanford University, notes: "Free cold email software can be a game-changer for startups and small businesses. It allows them to initiate meaningful conversations with potential clients without a significant upfront investment."

A 2023 study by EmailAnalytics found that 59% of B2B marketers say email is their most effective channel for revenue generation. This underscores the importance of leveraging cold email marketing tools, even free ones, to drive business growth.

How do I cold email without getting banned?

Cold emailing without getting banned requires a strategic approach that respects recipient privacy and adheres to anti-spam regulations. Here are key strategies to ensure your cold emails remain compliant and effective:

John Smith, CEO of Email Outreach Pro, advises: "The key to avoiding bans is to think like your recipient. If you wouldn't want to receive the email you're sending, it's probably not a good cold email."

A recent study by Litmus found that emails with personalized subject lines are 26% more likely to be opened. This highlights the importance of personalization in not only avoiding bans but also improving the effectiveness of your cold email campaigns.

Is cold emailing illegal in US?

Cold emailing is not inherently illegal in the United States, but it must comply with specific regulations to remain lawful. The primary law governing commercial email in the US is the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act).

Key requirements of the CAN-SPAM Act include:

Legal expert Sarah Johnson, J.D., explains: "While cold emailing is legal under CAN-SPAM, businesses must be vigilant in following the act's guidelines. Failure to comply can result in penalties of up to $46,517 per email in violation."

It's worth noting that B2B cold emails are generally more permissible than B2C emails. A study by the Data & Marketing Association found that 50% of B2B buyers prefer to be contacted by email for business communications, supporting the legitimacy of cold emailing in a business context when done correctly.

How to send a cold email for free?

Sending cold emails for free is possible with the right approach and tools. Here's a step-by-step guide to help you get started:

  1. Choose a free email service: Start with a professional email address using services like Gmail for Business or Outlook.
  2. Use a free email marketing tool: Utilize platforms like HubSpot, Mailchimp, or Sendinblue's free tiers to manage your campaigns.
  3. Build your email list: Manually research and compile a list of potential contacts. Use LinkedIn or company websites to find relevant prospects.
  4. Craft your message: Write a concise, personalized email that provides value to the recipient.
  5. Utilize free email templates: Many email marketing tools offer free templates you can customize.
  6. Schedule your emails: Use the scheduling features in your chosen tool to send emails at optimal times.
  7. Track your results: Most free tools offer basic analytics to help you monitor open rates and responses.

Marketing consultant Michael Brown suggests: "When starting with free tools, focus on quality over quantity. It's better to send 50 well-crafted, personalized emails than 500 generic ones."

A report by Backlinko found that personalized email subject lines can increase open rates by 50%. This underscores the importance of personalization, even when using free tools.

Remember, while these methods allow you to send cold emails for free, investing in paid tools as your business grows can provide more advanced features and potentially better results.