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Mailchimp.com vs SMTPGhost: Why You Should Consider Switching

Looking to choose between Mailchimp and SMTPGhost? Explore the differences in pricing, features, and deliverability to see why SMTPGhost could be a better option for your email campaigns.

Pricing and Value

Mailchimp.com offers a free plan for up to 500 contacts, but quickly becomes expensive as your contact list grows. Paid plans start at $13/month for the Essentials plan and scale up based on the number of subscribers and features. This makes Mailchimp more suitable for businesses with smaller lists, but costs can increase significantly for larger email lists or complex campaigns.

SMTPGhost uses a pay-as-you-go pricing model, which is not tied to the number of contacts but rather to the number of emails sent. This model allows businesses to pay only for what they use, making it a more budget-friendly option for teams with large email lists or fluctuating email volumes. You’re not locked into high monthly fees, providing more flexibility and control over costs.

Which is Better? If you have a large email list or want to avoid the high costs associated with scaling your campaigns, SMTPGhost’s pay-as-you-go model offers more value and pricing flexibility compared to Mailchimp’s tiered plans.

Feature Set and Flexibility

Mailchimp.com is a robust marketing platform that goes beyond email, offering features like social media management, audience segmentation, and automation workflows. It’s ideal for businesses looking for an all-in-one marketing solution that combines email with other marketing channels.

SMTPGhost specializes in email deliverability and performance, providing advanced SMTP configurations, custom tracking domains, and email analytics. Its focus on email quality makes it a preferred choice for businesses that want to ensure emails land in the inbox. While it doesn’t offer multi-channel marketing features like Mailchimp, it provides deeper control over email campaigns and deliverability.

Which is Better? For multi-channel marketing and complex workflows, Mailchimp’s feature set is unparalleled. But if your priority is to optimize email performance and improve deliverability, SMTPGhost’s specialized focus on email campaigns is a better fit.

User Experience

Mailchimp.com provides a user-friendly interface that guides users through campaign creation, audience management, and analytics. Its drag-and-drop editor makes designing emails easy, while built-in templates help users create visually appealing campaigns with minimal effort. It’s an excellent choice for beginners and those who want to simplify their marketing efforts.

SMTPGhost offers a more streamlined interface focused specifically on email management and optimization. Its clean and minimal UI reduces clutter and makes it easy for users to set up campaigns, configure settings, and monitor deliverability. It’s designed for users who need efficiency and precision in their email campaigns.

Which is Better? If you need an all-in-one platform with templates and a guided experience, Mailchimp’s UI is a better fit. For users looking for a more focused, distraction-free experience for managing email campaigns, SMTPGhost’s interface is ideal.

Deliverability and Email Quality

Mailchimp.com provides basic deliverability tools, such as spam testing and reporting, to help users track and optimize email performance. However, its deliverability can be affected by shared IP addresses and high traffic volumes, which can lead to emails landing in spam folders.

SMTPGhost is designed to optimize deliverability with custom SMTP configurations, dedicated infrastructure, and detailed email tracking. These features give users control over every aspect of email sending, ensuring emails reach the inbox and reducing bounce rates.

Which is Better? If deliverability is a critical factor, SMTPGhost’s advanced tools and focus on email quality make it a stronger choice compared to Mailchimp’s basic deliverability features.

Final Thoughts: Why Switch to SMTPGhost?

While Mailchimp is a powerful all-in-one marketing platform with a comprehensive set of features, SMTPGhost’s focus on email deliverability, cost-effective pricing, and granular control over email campaigns make it a better option for businesses that want to prioritize email performance and flexibility.

If your goal is to optimize email campaigns, reduce costs, and achieve higher deliverability rates, switching to SMTPGhost is a worthwhile consideration.

Learn More About SMTPGhost

While Mailchimp offers a broad suite of tools for sales engagement and outreach, SMTP Ghost emerges as a streamlined alternative focused on maximizing the efficiency and deliverability of email campaigns.

It provides a more specialized solution with features like unlimited contact cleaning and automated follow-ups, tailored for users seeking direct integration with Gmail/Google Workspace without the need for extensive sales tools. SMTP Ghost is designed for simplicity and effectiveness in email marketing, making it a compelling choice for those prioritizing email outreach precision

John

“SMTP Ghost is such a joy to use! Still makes me happy every time.”

John
Founder of Digital Vue
Franklin

“I use SMTP Ghost so my customers can easily compare my availability to their own. Making their lives a little easier is a treat I’m happy to pay for.”

Franklin
CS Financial Services
Tracy

“My favorite is the personalized links. SMTP Ghost links feel more natural and save everyone time.”

Mary
Web Interactive - Digital Agency

Mailchimp is in the business of charging you more.

If your preference leans towards a single price and focused environment for cold email marketing, Mailchimp might not align with your goals. Mailchimp is comprehensive but for those specifically seeking a to pay more the same experience in cold email outreach without distractions, SMTP Ghost stands out.

It's tailored for efficiency in email campaigns, emphasizing a clean, user-centric approach. Choosing SMTP Ghost means opting for an environment dedicated to enhancing the email experience for both senders and recipients, prioritizing deliverability and engagement without the clutter

SMTP Ghost is in the business of providing the best end-user experience in both cold emailing and price to use the software.

A fundamentally different cold email experience

Other Cold Emailing Tools

Force to pay for additional email accounts and contacts to reach out too.

The SMTP Ghost Experience

A beautiful, simple price that gives you everything for one simple price

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Unlimited Email Accounts

Add as many email accounts with no per email account fee. Gmail + Google Workspace

Unlimited Sending

Send as many emails as you like. No 200 email limit.

Free Email Warming

Raise your inbox rate and stop landing in spam. We will raise your sender reputation by positively interacting with your emails, every day

Limit emailing frequency

Cap emails sent per day, week, and month.

Unlimited Campaigns & Sequences

Create as many campaigns as you need to keep things organized.

Unlimited Contacts

Uploaded as many contacts as you need for your cold outreach campaigns.

Time zone scheduling

We'll update your time zone for you when you need to send from a different location.

Unlimited List Cleaning

There is no limit on how many contacts you can clean and verify.

Unlimited Team Members

Invite anyone and everyone. No per seat charges.

Email Warming Interface

“SMTP Ghost is better than Hubspot and very good imo. I wrote a sequence 2 months ago that continues to deliver leads”

Peter Rota
Senior Technical SEO Manager

AI Powered Free Email Warming.

With SMTP Ghost, you can warm up an unlimited amount of email accounts without every paying.

With Mailchimp, every email accounts is another charge.

Email Warming Interface

Scale your outreach with unlimited email accounts.

With SMTP Ghost, you can add an unlimited amount of email accounts to avoid hitting the spam folder.

With Mailchimp, you have to pay for each addional account costing you a lot of money.

Email Warming Interface

Make personalization a priority.

With SMTP Ghost, you can create personalized campaigns in seconds to make a great impression while also reducing the steps needed to customize an email.

With Mailchimp, you have to go through the process of having to make sure you have defaults setup.

Email Warming Interface

Instantly manage each accounts sending calendar.

With SMTP Ghost, you can easily setup sending rules for each email account.

Email Warming Interface

Simple Email campaign builder.

With SMTP Ghost, you can quickly make emails to send out with minimal editing in order to increase deliverability.

The email builder in Mailchimp offers numerous options, which can make the setup process seem confusing and time-consuming.

Email Warming Interface

Switch in 15 minutes or less

You shouldn’t have to feel weird about sending out cold emails and reaching out to leads. Switch to SMTP Ghost and people will be complimenting you on the outreach experience. It’s the cold email tool both you and your recipients will love.

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Mark

“After I switched to SMTP Ghost, people are complimenting my emails! Thanks for making me look good.”

Mark Phillips
AI Founder

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