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Snov.io vs SMTP Ghost.

A combined prospecting and outreach platform with data credits, email campaigns, warmup, and optional LinkedIn automation.

Reviewed · Sources below

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Choose the tool that fits the job.

Snov.io

A good fit when…

You want lead discovery and outreach together and can plan around separate credit and recipient allowances.

  • Email finding and verification credits.
  • Unlimited team seats and follow-ups.
  • Campaigns with recipient-based allowances.
SMTP Ghost

Keep email outreach in focus.

You want an email-focused campaign workspace without a plan cap on contacts, email accounts, or team members.

  • Connect your sending accounts and organize campaigns.
  • Prepare inboxes, personalize messages, and automate follow-ups.
  • Review results with your team in one workspace.
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Pricing needs context.

Prices below are in USD. Billing terms, allowances, add-ons, and taxes can change the total. Check the linked vendor pages before buying.

Snov.io

Starter: $39/month displayed.

Starter includes 1,000 credits, 5,000 recipients, and three warmup slots. Annual billing is discounted; LinkedIn slots cost extra.

View the official source

SMTP Ghost Professional

$29.99 / month

Or $299.99 billed yearly. Includes unlimited connected email accounts, contacts, emails, campaigns, and team members, plus 1,000 enrichment credits.

Your email provider's limits still apply. Additional credit packs and your mailbox provider have separate costs.

View plans, free tier & credit packs

Look beyond a feature checkbox.

Check these Snov.io details.

  • Recipients, data credits, and warmup slots are separate limits.
  • LinkedIn automation is an additional $69/month per slot on the published page.

Check your SMTP Ghost workflow.

Review the specific integrations, campaign automation, and reporting you need. Test a small campaign before moving a team's full workflow.

Plan allowances describe software usage. Inbox placement also depends on authentication, sender reputation, list quality, and the messages you send.

Before you switch.

  1. Map the real workload.Count users, sending accounts, active contacts, monthly sends, and the data credits you need.
  2. Check what moves with you.Export the contacts, suppression lists, campaign content, and reporting you are permitted to move. Confirm any export restrictions with your current provider.
  3. Test the whole path.Verify domain authentication, connect a test inbox, and check replies, stop conditions, CRM updates, and unsubscribe handling before scaling.

Try a free email tool.

Sources & review notes.

We reviewed the official sources below on 2026-09-08. This is SMTP Ghost's editorial comparison; vendors do not endorse it. Feature availability can depend on plan and configuration.

Looking for the previous article? Read the historical comparison. It is preserved as an archive and may contain outdated information.

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