Apollo vs SMTP Ghost.
A sales-data platform with prospecting, enrichment, sequences, meeting tools, and deal management.
Reviewed · Sources below
Explore this comparison
Choose the tool that fits the job.
A good fit when…
Your team needs a prospect database, enrichment, and a broader sales workflow in the same platform.
- Contact and account data with search filters.
- Sales sequences, enrichment, and CRM integrations.
- Professional and Organization include broader automation and reporting.
Keep email outreach in focus.
You already know your audience and want a straightforward cold-email workspace with predictable subscription pricing.
- Connect your sending accounts and organize campaigns.
- Prepare inboxes, personalize messages, and automate follow-ups.
- Review results with your team in one workspace.
Pricing needs context.
Prices below are in USD. Billing terms, allowances, add-ons, and taxes can change the total. Check the linked vendor pages before buying.
Apollo
Basic: $49 per seat/month, billed annually.
Professional is $79 and Organization $119 per seat/month on annual billing; Organization requires at least three seats.
View the official sourceSMTP Ghost Professional
$29.99 / month
Or $299.99 billed yearly. Includes unlimited connected email accounts, contacts, emails, campaigns, and team members, plus 1,000 enrichment credits.
Your email provider's limits still apply. Additional credit packs and your mailbox provider have separate costs.
View plans, free tier & credit packsLook beyond a feature checkbox.
Check these Apollo details.
- Compare seat costs and data-credit allowances, not just the advertised plan price.
- Dialer and inbound add-ons have their own pricing; some AI features are introductory.
Check your SMTP Ghost workflow.
Review the specific integrations, campaign automation, and reporting you need. Test a small campaign before moving a team's full workflow.
Plan allowances describe software usage. Inbox placement also depends on authentication, sender reputation, list quality, and the messages you send.
Before you switch.
- Map the real workload.Count users, sending accounts, active contacts, monthly sends, and the data credits you need.
- Check what moves with you.Export the contacts, suppression lists, campaign content, and reporting you are permitted to move. Confirm any export restrictions with your current provider.
- Test the whole path.Verify domain authentication, connect a test inbox, and check replies, stop conditions, CRM updates, and unsubscribe handling before scaling.
Try a free email tool.
Sources & review notes.
We reviewed the official sources below on 2026-09-08. This is SMTP Ghost's editorial comparison; vendors do not endorse it. Feature availability can depend on plan and configuration.
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