π Just $29.99/month β’ Over 75% cheaper than SmartLead and Instantly for all the same features β’ Get started
Smart Email Automation
Transform your cold email campaigns with intelligent automation. Create personalized sequences that respond dynamically to prospect behavior, automatically nurture leads, and maximize conversion rates while you focus on closing deals.
The All-In-One Toolkit for Cold Outreach
Ready to Automate Your Cold Email Success?
Set up intelligent email sequences that work 24/7 to nurture leads and book meetings. Join over 10,000 businesses using SMTP Ghost automation to scale their outreach effortlessly.
Why Automate Your Cold Email Campaigns?
Save 10+ Hours Per Week
Eliminate manual follow-ups and repetitive tasks. Our automation handles the heavy lifting while you focus on high-value activities.
3x Higher Response Rates
Intelligent timing and personalized sequences lead to dramatically better engagement than one-off emails.
Never Miss Opportunities
Automated follow-ups ensure no lead falls through the cracks. Every prospect gets the attention they deserve.
Before Automation: Manual follow-ups, missed opportunities, inconsistent messaging, and endless hours spent on repetitive email tasks that scale poorly as your business grows. After SMTP Ghost Automation: Intelligent email sequences that adapt to prospect behavior, perfectly timed follow-ups, consistent brand messaging, and campaigns that run 24/7βturning your email outreach into a predictable revenue machine.
326 users signed up in the last week alone!
Intelligent automation that adapts to your prospects
Powerful Automation Triggers & Sequences
Create sophisticated email sequences that respond intelligently to prospect behavior. From simple time-based follow-ups to complex behavioral triggers, our automation engine ensures every lead receives the perfect message at the optimal moment. Build campaigns that feel personal at scale and convert prospects into customers automatically.
Time-Based Sequences
Initial Contact
Send personalized first email immediately when prospect is added to campaign.
Follow-up After X Days
Automatically send follow-up emails after 3, 7, or 14 days with different messaging angles.
Final Touchpoint
Send a break-up email or special offer to re-engage prospects before ending the sequence.
Behavior-Triggered Actions
Email Opened
Trigger specific follow-ups when prospects open your emails, showing interest.
Available NowLink Clicked
Send targeted follow-ups when prospects click links in your emails.
Coming SoonNo Response After X Days
Automatically send follow-ups when prospects don't reply within specified timeframes.
Available NowPre-Built Automation Templates
π― Lead Nurturing Sequence
Perfect for: B2B sales, consultants, agencies
Day 1: Introduction & value proposition
Day 4: Social proof & case studies
Day 8: Free resource or tool offer
Day 12: Final call to action
Average Performance: 28% open rate, 8% response rate
π Product Launch Sequence
Perfect for: SaaS, e-commerce, product launches
Day 1: Early access announcement
Day 3: Behind-the-scenes story
Day 7: Limited-time launch offer
Day 10: Customer success stories
Average Performance: 35% open rate, 12% response rate
πΌ Meeting Booking Sequence
Perfect for: Sales teams, service providers
Day 1: Meeting request with calendar link
Day 3: Soft follow-up with agenda preview
Day 6: Alternative meeting format offer
Day 10: Break-up email with final attempt
Average Performance: 32% open rate, 15% meeting rate
Advanced Automation Features
Smart Personalization
Dynamic Variable Insertion
Automatically insert names, companies, and custom fields into every email.
Industry-Specific Templates
Choose from templates optimized for different industries and use cases.
A/B Testing Integration
Automatically test different subject lines and content within your sequences. Learn more about A/B testing.
Intelligent Optimization
Send Time Optimization
AI determines the best send times based on recipient time zones and behavior patterns.
Automatic List Hygiene
Integration with our email verification ensures only valid emails enter sequences.
Performance Analytics
Real-time insights into sequence performance with actionable optimization recommendations. View analytics features.
All SMTP Ghost features work seamlessly with automation
Complete Email Infrastructure for Automated Success
Our automation engine integrates with every SMTP Ghost feature to create a comprehensive cold email system. From email warming to analytics tracking, every component works together to ensure your automated campaigns achieve maximum deliverability and effectiveness. Build sophisticated workflows that scale with your business growth.
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Email Follow-ups
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β Send on day X
β When a link is clicked (coming soon)
β No reply in X days
β No open in X days
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Email Accounts
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β Gmail
β Google Workspace
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List Cleaning
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β Validate contact information in real time
β Perform bulk validation
β Protect your sender reputation
β Improve deliverability
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Email Warming
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β Reach more leads & customers
β Land in their inboxes, not in spam
β Increase deliverability and scale your outreach
β 100% Free
β 1 CLICK Activation
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At-a-Glance Campaign Summary
- Start each day informed with a Quick Glance of your ongoing campaigns. Our dashboard simplifies your morning routine by providing a snapshot of your most critical campaign metrics, including name, status, and contact engagement.
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Detailed Campaign Insights
- Dive deep into the specifics of each campaign. From total emails sent to the number opened, our dashboard breaks down the numbers for you. Understand your campaign's impact at a granular level with detailed insights into email delivery and open rates.
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Comprehensive Email Tracking
- Keep a pulse on your campaign with real-time updates on emails sent and opened. Our dashboard offers a clear view of your email performance over the last 30 days, ensuring you never miss a beat in your email marketing efforts.
Companies change for the better when they work with SMTP Ghost
βSince integrating SMTP Ghost into our outreach strategy, we've seen a remarkable increase in response rates. Prospects are not just replying; they're engaging. This tool didn't just give us a way to reach out - it gave us a way to connect.β
- VP of Marketing, Voy Media, Arsh Azad
βSMTP Ghost is better than Hubspot and very good imo. I wrote a sequence 2 months ago that continues to deliver leadsβ
- Senior Technical SEO Manager, Peter Rota
βI'm a freelance designers and setting up my initial outreach campaigns have been a breeze.β
- Designer, Alexis Kim
βWe've successfully landed many home cleaning jobs out of 150 emails with minimal effort, making the process highly effective and worthwhile. We're much more efficient.β
- Founder, Maid Sailors, Jacky Xu
Automation FAQ
- How do I set up my first automation sequence?
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Setting up automation is simple: upload your contact list, choose a pre-built template or create custom steps, set your timing preferences, and activate the sequence. Our drag-and-drop builder makes it easy to create complex workflows without technical skills.
We recommend starting with our proven templates and customizing them based on your industry and goals. Most users see better results by ensuring their emails are properly warmed before launching large sequences.
- Can I pause or modify sequences after they're running?
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Yes! You have complete control over your automation sequences. You can pause campaigns, edit email content, adjust timing, add or remove prospects, and modify triggers at any time without losing your progress.
Changes apply to future emails in the sequence, while emails already sent remain unchanged. This flexibility allows you to optimize campaigns based on performance data and feedback.
- How many emails can I send per day with automation?
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Daily sending limits depend on your email accounts and warming status. New accounts should start with 50-100 emails per day, while fully warmed accounts can send 200-500 emails daily. Our inbox rotation system helps distribute volume across multiple accounts.
Our automation engine automatically manages sending pace to respect these limits and maintain high deliverability. You can configure custom sending limits for each account.
- What happens when someone replies to an automated email?
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When a prospect replies, they're automatically removed from the automation sequence to prevent sending additional automated emails. You'll receive a notification and can take over the conversation manually.
All reply tracking integrates with our analytics dashboard so you can measure sequence performance and identify your highest-converting messages.
- Can I use automation with warmed email accounts?
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Absolutely! In fact, using automation with warmed email accounts is the best practice for maximum deliverability. Warm accounts ensure your automated sequences land in the inbox instead of spam.
Our warming and automation systems work together seamlessly. The warming process continues running in the background while your sequences send, maintaining optimal sender reputation.
- Do you offer automation analytics and reporting?
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Yes! Every automation sequence includes detailed analytics: open rates, click rates, response rates, and conversion tracking. See which emails in your sequence perform best and optimize accordingly.
Our advanced analytics dashboard provides sequence-level insights, A/B testing results, and ROI calculations to help you continuously improve your automated campaigns.
Transform Your Cold Email Strategy with Smart Automation
Stop sending one-off emails and start building predictable revenue streams with intelligent automation that works 24/7 to nurture leads and book meetings.