In the world of professional networking, LinkedIn stands out as a powerful tool for connecting with potential candidates. One of its most effective features is InMail, which allows you to reach out directly to individuals outside your immediate network. However, crafting the perfect InMail can be a challenge. How do you ensure your message stands out in a crowded inbox? Let’s explore some best practices that can help you make the most of this feature.
10 Ways to Grab Candidates’ Attention

When it comes to reaching out to candidates via InMail, the first impression is crucial. You want your message to not only be opened but also to elicit a response. Here are ten strategies to help you capture their attention:
1. Identify candidates who are most likely to respond
Before you even draft your InMail, take a moment to consider who you’re reaching out to. Not all candidates will be equally receptive to your message. Focus on individuals who have shown interest in similar roles or industries. For instance, if you’re looking for a software engineer, target candidates who have recently engaged with tech-related content or have updated their profiles to reflect new skills. This approach not only increases your chances of a response but also demonstrates that you’ve done your homework.
Utilizing LinkedIn’s advanced search filters can help you pinpoint these candidates effectively. You can filter by location, industry, and even specific skills. By narrowing down your search, you can create a more personalized and relevant message that resonates with the recipient. Remember, a tailored approach is always more effective than a generic one.
For more insights on writing effective InMails, check out these tips from LinkedIn recruiters.
2. Use a catchy subject line
Have you ever noticed how a great subject line can make or break an email? The same principle applies to LinkedIn InMail. A catchy subject line is your first impression, and it can significantly influence whether your message gets opened or ignored. Think of it as the headline of a news article; it needs to grab attention and spark curiosity.
For instance, instead of a generic subject like “Networking Opportunity,” try something more engaging like “Let’s Collaborate on Innovative Solutions.” This not only piques interest but also hints at a mutual benefit. According to a study by LinkedIn, messages with personalized subject lines are 26% more likely to be opened. So, take a moment to craft a subject line that reflects your personality and the value you bring.
Remember, the goal is to stand out in a crowded inbox. You might even consider using questions or intriguing statements that relate to the recipient’s interests or industry trends. This approach not only shows that you’ve done your homework but also invites a response.
3. Highlight mutual connections
When reaching out to someone new on LinkedIn, mentioning mutual connections can be a powerful way to establish trust. People are more likely to respond to someone who shares a connection, as it creates a sense of familiarity and credibility. Have you ever received a message from someone who knew a friend of yours? It often feels more personal and less like a cold outreach.
For example, you might say, “I noticed we both know Jane Doe from XYZ Company. I admire her work in marketing, and I thought it would be great to connect with you as well.” This not only breaks the ice but also provides a context for your outreach. According to LinkedIn’s own research, messages that mention mutual connections have a higher response rate, making it a best practice you shouldn’t overlook.
Additionally, if you can reference a specific project or achievement of the mutual connection, it adds another layer of personalization. This shows that you’re genuinely interested in the recipient and not just sending out mass messages.
4. Personalize your message
In a world where we often feel bombarded by generic messages, personalization can be a breath of fresh air. When you take the time to tailor your InMail, it demonstrates respect for the recipient’s time and interests. But how do you effectively personalize your message?
Start by researching the person you’re reaching out to. Look at their profile, recent posts, or articles they’ve shared. For instance, if you see that they recently spoke at a conference or published a thought-provoking article, mention it in your message. You could say, “I really enjoyed your insights on digital marketing trends in your recent article. It resonated with my experiences in the field.” This not only shows that you’ve done your homework but also creates a connection based on shared interests.
Moreover, personalization can extend beyond just mentioning their work. You might also consider referencing their location, industry, or even shared interests. The more specific you can be, the better. A well-crafted, personalized message can lead to meaningful conversations and opportunities. As you refine your approach, remember that authenticity is key; people can sense when a message is genuine versus when it’s just a template.
5. Let the candidate know what makes them special
When reaching out to potential candidates via LinkedIn InMail, it’s crucial to personalize your message. But how do you do that effectively? One of the best ways is to highlight what makes the candidate unique. This isn’t just about their skills or experience; it’s about recognizing their individual contributions and potential fit within your organization.
For instance, if you notice that a candidate has led a successful project in a similar industry, mention it! You might say, “I was impressed by your work on [specific project] at [Company]. Your ability to [specific skill or achievement] really stands out.” This not only shows that you’ve done your homework but also makes the candidate feel valued and recognized.
Moreover, sharing insights about their professional journey can create a connection. Perhaps they’ve written articles or participated in discussions that resonate with your company’s values. Acknowledging these aspects can make your InMail feel more like a conversation rather than a cold outreach.
6. Share “what’s in it for me?”
Have you ever received a message that felt one-sided? It’s frustrating, right? When crafting your InMail, it’s essential to address the candidate’s perspective by clearly articulating “what’s in it for me?” This means outlining the benefits they would gain by considering your opportunity.
For example, you could mention career growth opportunities, the chance to work on innovative projects, or the company culture that promotes work-life balance. You might say, “At [Your Company], we prioritize professional development and offer resources for continuous learning. I believe your expertise in [specific area] could thrive here, and we’d love to support your growth.” This approach not only piques their interest but also aligns your offer with their career aspirations.
Additionally, consider including information about the team they would be joining or the impact they could have on the organization. This helps candidates visualize their future with you, making the opportunity more enticing. For more tips on effective InMail strategies, check out this LinkedIn guide.
7. Offer next steps
After you’ve captured the candidate’s attention and highlighted the mutual benefits, it’s time to guide them on what to do next. Offering clear next steps is crucial in maintaining momentum and showing that you’re genuinely interested in moving forward.
You might say something like, “If you’re interested, I’d love to schedule a quick call to discuss this opportunity further. What does your availability look like this week?” This not only provides a clear action for the candidate but also demonstrates your eagerness to engage with them.
Moreover, consider including a link to your company’s careers page or a specific job listing. This allows candidates to explore more about the role and the company before your conversation. You can say, “Feel free to check out our current openings here to see if there’s a fit.” This proactive approach not only streamlines the process but also empowers candidates to take the next step confidently.
8. Keep InMails short
Have you ever received a lengthy email that made you want to hit the delete button before even reading it? The same principle applies to LinkedIn InMails. Keeping your messages concise is crucial. In a world where attention spans are dwindling, a short, impactful message can make all the difference.
When crafting your InMail, aim for clarity and brevity. A good rule of thumb is to keep your message under 200 words. This allows you to convey your main points without overwhelming the recipient. Start with a strong opening that grabs attention, followed by a brief explanation of why you’re reaching out, and conclude with a clear call to action.
For instance, instead of writing a long introduction about your company, you might say, “Hi [Name], I noticed your impressive background in [specific skill or experience]. I’d love to discuss a potential opportunity that aligns with your expertise.” This approach not only respects the recipient’s time but also piques their interest.
For more insights on effective messaging, check out this detailed guide on LinkedIn InMail best practices.
9. Message candidates Sunday through Thursday
Timing can be everything, especially when it comes to sending InMails. Have you ever thought about the best days to reach out to potential candidates? Research suggests that the optimal days for sending InMails are from Sunday through Thursday. Why is that?
During the weekends, many professionals are unplugging and spending time with family or engaging in leisure activities. By Sunday evening, however, they often start to prepare for the week ahead, making them more receptive to new opportunities. Conversely, Fridays are typically busy as people wrap up their week, and Mondays can be overwhelming as they catch up on emails and tasks.
By targeting your messages during the midweek, you increase the likelihood of your InMail being seen and considered. Imagine sending a message on a Wednesday morning; it’s a time when many are open to exploring new possibilities without the weekend distractions. This simple strategy can significantly enhance your response rates.
10. Test your messaging
Have you ever wondered why some messages resonate while others fall flat? The answer often lies in testing. Just like any marketing strategy, testing your InMail messaging can lead to better results. But how do you go about it?
Start by creating different versions of your InMail. You might experiment with varying subject lines, message lengths, or even the tone of your writing. For example, try a more formal approach in one message and a casual tone in another. By analyzing the responses, you can identify which style resonates best with your audience.
Additionally, consider A/B testing your messages. Send one version to a small group and another version to a different group. This method allows you to gather data on what works and what doesn’t, enabling you to refine your approach over time. Remember, even small tweaks can lead to significant improvements in engagement.
For a deeper dive into effective messaging strategies, you might find this resource on Sponsored InMail best practices particularly helpful.
11+ Tips To Get More Replies

Have you ever sent an InMail on LinkedIn and felt like it vanished into the void? You’re not alone! Many professionals struggle to get responses, but with the right strategies, you can significantly increase your reply rate. Let’s explore some effective tips that can transform your InMail outreach into meaningful conversations.
1. Write short messages
In a world where attention spans are dwindling, brevity is your best friend. When crafting your InMail, aim for clarity and conciseness. A message that is too long can overwhelm the recipient, leading them to hit the delete button before even reading your main point. Think about it: when was the last time you read a lengthy email without skimming? Keep your message to a few sentences, focusing on the core reason for reaching out. For instance, instead of saying, “I wanted to discuss the potential for collaboration between our companies, as I believe we have complementary strengths,” you might say, “I see potential for collaboration between our companies. Can we chat?” This direct approach respects their time and increases the likelihood of a response.
2. Write short subject lines
Your subject line is the first impression you make, and it can determine whether your InMail gets opened or ignored. A short, compelling subject line can pique curiosity and encourage the recipient to read further. Instead of a generic subject like “Collaboration Opportunity,” try something more specific and engaging, such as “Quick Idea for [Their Company Name].” This not only personalizes your message but also hints at the value you’re offering. Remember, the goal is to spark interest without overwhelming them with information right off the bat. For more insights on crafting effective InMail messages, check out this helpful guide.
3. Use the RABT InMail Template
Have you ever felt overwhelmed by the prospect of crafting the perfect InMail message? You’re not alone! One effective strategy to simplify this process is to use the RABT InMail template. RABT stands for Research, Ask, Benefit, and Thank. This structured approach not only helps you stay organized but also ensures that your message resonates with the recipient.
Let’s break it down:
- Research: Start by doing your homework. Understand who you’re reaching out to and what their interests or pain points might be. This shows that you value their time and have a genuine interest in them.
- Ask: Clearly state what you’re asking for. Whether it’s a meeting, a referral, or simply advice, being direct can lead to better responses.
- Benefit: Highlight what’s in it for them. Why should they take the time to respond? This could be an opportunity for collaboration, sharing insights, or even just a chance to connect with someone in their field.
- Thank: Always express gratitude. A simple thank you can go a long way in establishing rapport and making your message feel more personal.
By following the RABT template, you can create InMails that are not only effective but also engaging. For more tips on crafting compelling messages, check out this resource on effective LinkedIn InMail templates.
4. Don’t do InMail outreach on weekends
Have you ever noticed how your weekends feel different from your weekdays? The same applies to LinkedIn InMail outreach. While it might be tempting to send messages during the weekend, research shows that this is often not the best time to reach out. Many professionals use weekends to unwind, catch up on personal tasks, or simply disconnect from work.
Sending InMails on weekends can lead to lower response rates. Instead, consider focusing your outreach efforts during the workweek when your recipients are more likely to be engaged and checking their messages. This doesn’t mean you can’t send messages on weekends, but if you want to maximize your chances of a response, aim for weekdays.
Think about it: when do you check your LinkedIn? Most likely, it’s during your work hours. Aligning your outreach with your recipient’s schedule can make a significant difference in your success rate.
5. Send InMails between 6-8 am
Have you ever wondered what the best time to send a message is? Timing can be everything, especially when it comes to LinkedIn InMails. Research suggests that sending your InMails between 6-8 am can significantly increase your chances of getting noticed and receiving a response.
Why is this time frame so effective? Many professionals check their emails and messages first thing in the morning, often while sipping their coffee and gearing up for the day. By sending your InMail during this window, you position your message at the top of their inbox, making it more likely to be seen and read.
Additionally, this early outreach can set a positive tone for the day, allowing your recipient to consider your message with a fresh mind. So, next time you plan to reach out, consider setting your alarm a bit earlier to catch your audience when they’re most receptive.
For more insights on optimizing your InMail strategy, you might find this article on essential LinkedIn InMail tips helpful.
6. Send Free InMails To Open Profiles
Have you ever wondered how to maximize your outreach on LinkedIn without spending a dime? One of the best-kept secrets is utilizing InMails to connect with open profiles. Open profiles are those users who have opted to receive messages from anyone on LinkedIn, regardless of whether you’re connected. This feature can be a game-changer for networking and job searching.
When you send an InMail to an open profile, you’re not just sending a message; you’re opening a door to new opportunities. Imagine reaching out to a hiring manager or a potential mentor without the barrier of a connection request. It’s like having a VIP pass to the professional world. However, it’s essential to approach this with a strategy. Start by identifying individuals who align with your career goals or interests. This targeted approach increases the likelihood of receiving a response.
Moreover, remember that while sending free InMails is a fantastic opportunity, it’s crucial to respect the recipient’s time. Craft concise and engaging messages that clearly state your purpose. This way, you not only increase your chances of a reply but also build a positive impression right from the start.
7. Personalize your messages
Have you ever received a generic message that felt like it was sent to a hundred people at once? It’s not a great feeling, right? Personalization is key when it comes to InMails. When you take the time to tailor your message to the recipient, you show that you value their individuality and expertise.
Start by addressing the person by their name and mentioning something specific about their profile. For instance, if you noticed they recently shared an article on a topic you’re passionate about, reference it in your message. This not only grabs their attention but also establishes common ground. You might say, “I loved your insights on [specific topic]. I’d love to discuss it further.”
Additionally, sharing a bit about yourself and why you’re reaching out can create a more engaging conversation. People appreciate authenticity, and when you connect on a personal level, it’s more likely that they’ll respond positively. Remember, the goal is to foster a relationship, not just to send a message. So, let your personality shine through!
8. Target the right audience
Have you ever felt like you were shouting into the void when reaching out to potential connections? Targeting the right audience is crucial for effective communication on LinkedIn. It’s not just about sending messages to anyone; it’s about connecting with those who resonate with your professional goals.
Start by defining your objectives. Are you looking for a job, seeking mentorship, or hoping to collaborate on a project? Once you have clarity on your goals, use LinkedIn’s advanced search features to filter potential connections based on industry, location, and experience. This targeted approach ensures that your messages land in the inboxes of individuals who are more likely to engage with you.
Moreover, consider the timing of your outreach. For instance, if you’re reaching out to someone in the tech industry, it might be beneficial to connect during industry events or after they’ve shared relevant content. This shows that you’re not just randomly reaching out but are genuinely interested in their work and insights. By targeting the right audience, you not only increase your chances of a response but also build a network that aligns with your professional aspirations.
9. Optimize your LinkedIn profile
Have you ever wondered why some LinkedIn profiles stand out while others fade into the background? The truth is, an optimized LinkedIn profile is your first step toward effective networking and communication, especially when it comes to sending InMails. Think of your profile as your digital business card; it should reflect your professional identity and make a strong impression.
Start by ensuring your profile picture is professional and approachable. A clear headshot where you’re smiling can make a world of difference. Next, your headline should not just state your job title but also convey your value proposition. For instance, instead of “Marketing Manager,” consider “Marketing Manager | Driving Growth Through Innovative Campaigns.” This small tweak can attract the right attention.
Don’t overlook the summary section. This is your chance to tell your story. Use it to highlight your achievements, skills, and what you’re passionate about. Incorporate keywords relevant to your industry, as this will help your profile appear in searches. Additionally, showcasing your skills and endorsements can enhance your credibility. Aim for a mix of hard and soft skills that reflect your expertise.
Finally, consider adding rich media like presentations, articles, or videos to your profile. These elements can showcase your work and provide a more engaging experience for visitors. Remember, an optimized profile not only attracts connections but also sets the stage for successful InMail interactions.
10. Follow up with emails and LinkedIn messages
Have you ever sent a message and then wondered if it was received? Following up can be a crucial step in maintaining communication, especially in a professional context like LinkedIn. After sending an InMail, it’s wise to give the recipient some time to respond, but don’t hesitate to follow up if you haven’t heard back in a week or so.
Your follow-up message should be polite and concise. You might say something like, “Hi [Name], I hope this message finds you well! I wanted to follow up on my previous message regarding [specific topic]. I’d love to hear your thoughts when you have a moment.” This approach shows that you’re genuinely interested and respectful of their time.
In addition to LinkedIn messages, consider integrating email into your follow-up strategy. If you have the recipient’s email address, a brief email can sometimes be more effective. Just ensure that your email is personalized and relevant to the conversation you initiated on LinkedIn. This dual approach can significantly increase your chances of getting a response.
Remember, persistence is key, but it’s essential to strike a balance. You want to be remembered for your professionalism, not for being overly pushy. Following up thoughtfully can demonstrate your commitment and interest, making it more likely for the recipient to engage with you.
11. Use InMails as a last resort
InMails can be a powerful tool, but they should be used judiciously. Have you ever felt overwhelmed by unsolicited messages? Many professionals do, which is why it’s crucial to consider InMails as a last resort rather than your first line of communication. Before hitting that send button, ask yourself if there’s a more personal or direct way to connect.
For instance, if you have mutual connections, consider asking for an introduction. This can often lead to a warmer reception than a cold InMail. Additionally, engaging with the recipient’s content by liking or commenting on their posts can help establish rapport before you reach out directly.
When you do decide to use InMail, make sure your message is tailored and relevant. Avoid generic templates; instead, personalize your message based on the recipient’s profile or recent activities. This shows that you’ve done your homework and are genuinely interested in connecting.
Lastly, keep in mind that InMails come with a cost, especially if you’re using a premium LinkedIn account. Therefore, it’s wise to reserve them for high-priority connections or opportunities that truly align with your goals. By treating InMails as a last resort, you can ensure that your outreach remains thoughtful and effective.
Essential LinkedIn InMail Tips: Stop Getting Ignored

Have you ever sent a LinkedIn InMail and felt like it vanished into a black hole? You’re not alone. Many professionals struggle to get responses, but with the right strategies, you can significantly improve your chances of engagement. Let’s dive into some essential tips that can transform your InMail from overlooked to opened.
1. Why are you sending the InMail in the first place?
Before you even start typing, take a moment to reflect on your purpose. Are you reaching out to a potential employer, seeking a mentor, or trying to connect with a thought leader in your industry? Understanding your objective is crucial. It shapes your message and helps you tailor your approach.
For instance, if you’re looking for a job, your InMail should convey your enthusiasm for the company and how your skills align with their needs. On the other hand, if you’re seeking advice, your message should express genuine interest in the recipient’s expertise. This clarity not only guides your writing but also resonates with the recipient, making them more likely to respond.
2. Write an InMail Subject line that doesn’t suck
Imagine scrolling through your inbox filled with generic subject lines. “Let’s connect” or “Opportunity for you” might blend into the background noise. To stand out, your subject line needs to be compelling and specific. Think of it as the headline of a news article; it should grab attention and entice the reader to learn more.
Consider using a subject line that highlights a mutual connection or shared interest. For example, “Loved your insights on [specific topic] at [event]” or “Quick question about your experience at [company].” These personalized touches show that you’ve done your homework and are genuinely interested in the recipient.
Additionally, keep it concise. A subject line that’s too long may get cut off, losing its impact. Aim for clarity and intrigue, and you’ll increase the likelihood of your InMail being opened.
i) Keeping it personal
When it comes to LinkedIn InMail, the personal touch can make all the difference. Imagine receiving a message that feels like it was crafted just for you, rather than a generic template. This is the essence of personalization. Start by addressing the recipient by their name and referencing something specific about their profile or recent activity. For instance, if you noticed they recently shared an article about industry trends, mention it! This shows that you’ve done your homework and genuinely care about their interests.
Moreover, sharing a common connection or experience can create an instant rapport. Perhaps you both attended the same conference or belong to the same LinkedIn group. Highlighting these shared experiences can make your message feel more relatable and engaging. Remember, people are more likely to respond when they feel a connection, so take the time to make your InMail feel personal.
ii) Keeping it short and direct
In our fast-paced world, brevity is key. When crafting your InMail, aim to be concise and to the point. You want to respect the recipient’s time while still conveying your message effectively. A good rule of thumb is to keep your InMail under 200 words. This encourages clarity and ensures that your main points stand out.
Start with a clear purpose for your message. Are you looking to network, seek advice, or propose a collaboration? State this upfront. For example, instead of saying, “I would like to discuss potential opportunities,” you might say, “I’d love to explore how we can collaborate on project X.” This direct approach not only saves time but also makes it easier for the recipient to understand your intentions and respond accordingly.
3. Write a brief (and personal) greeting
The greeting sets the tone for your entire InMail. A brief yet personal greeting can make your message feel warm and inviting. Instead of a simple “Hi” or “Hello,” consider something more engaging like, “Hi [Name], I hope you’re having a great week!” This small addition can make your message feel more human and less transactional.
Additionally, if you’re reaching out to someone for the first time, it’s helpful to introduce yourself briefly. Mention your role and how it relates to them. For instance, “I’m [Your Name], a marketing specialist at [Your Company], and I admire your work in [Their Field].” This not only provides context but also establishes credibility. By combining a personal touch with a clear introduction, you create a welcoming atmosphere that encourages the recipient to engage with your message.
4. Include a brief introduction
When reaching out to someone on LinkedIn via InMail, the first impression is crucial. Think of your introduction as the handshake of your digital communication. You want it to be firm, warm, and inviting. Start with a friendly greeting and a concise introduction of who you are. This sets the tone for the rest of your message and helps the recipient feel more comfortable engaging with you.
For instance, instead of diving straight into your request, you might say, “Hi [Name], I hope this message finds you well! I’m [Your Name], a [Your Job Title] at [Your Company]. I came across your profile while researching [specific topic or industry], and I was really impressed by your work on [specific project or achievement].” This approach not only personalizes your message but also shows that you’ve done your homework, making it more likely for the recipient to respond positively.
5. What is your goal?
Before you hit send, it’s essential to clarify your objective. What do you hope to achieve with this InMail? Are you looking to network, seek advice, or perhaps explore job opportunities? Having a clear goal will guide the tone and content of your message. For example, if you’re seeking mentorship, your message should reflect a genuine interest in the recipient’s expertise and experiences.
Consider this: if your goal is to connect for a potential job opportunity, you might say, “I’m currently exploring new opportunities in [specific field] and would love to hear about your experience at [Recipient’s Company].” This not only communicates your intent but also invites the recipient to share their insights, fostering a more engaging conversation.
6. Making your pitch persuasive and personal
Now that you’ve set the stage with a warm introduction and clarified your goal, it’s time to craft a pitch that resonates. The key here is to blend persuasion with personalization. Start by addressing the recipient’s interests or pain points. What challenges do they face that you can help solve? This shows that you’re not just reaching out for your benefit but are genuinely interested in providing value.
For example, if you’re reaching out to a marketing professional, you might say, “I noticed that your team is focusing on digital transformation. I’ve worked on similar projects and have some insights that could help streamline your efforts.” This approach not only highlights your relevant experience but also positions you as a potential ally rather than just another connection request.
Additionally, don’t shy away from sharing a bit about yourself. Personal anecdotes or experiences can make your message more relatable. Perhaps you faced a similar challenge in the past and found a solution that worked well. Sharing this can create a connection and encourage the recipient to engage with you further.
i) Personalizing messages for candidates
When reaching out to candidates on LinkedIn, personalization is key. Imagine receiving a message that feels like it was crafted just for you—doesn’t that feel more engaging? Personalizing your InMail can significantly increase your response rates. Start by addressing the candidate by their name and mentioning something specific about their profile, such as their recent project or a shared connection. This shows that you’ve done your homework and genuinely value their experience.
For instance, if you notice a candidate has recently completed a certification or contributed to a notable project, mention it! You might say, “I was impressed by your work on [Project Name] and your recent certification in [Field]. It aligns perfectly with what we’re looking for at [Your Company].” This approach not only grabs their attention but also establishes a connection based on mutual interests.
Additionally, consider the tone of your message. A friendly, conversational tone can make your outreach feel less like a sales pitch and more like a genuine conversation. Remember, candidates are more likely to respond positively when they feel respected and valued.
ii) Persuading candidates
Persuasion in your InMail messages is about more than just selling a job; it’s about selling a vision. What makes your company stand out? What unique opportunities can you offer? Start by clearly articulating the benefits of the position and the company culture. For example, if your company values innovation, you might say, “At [Your Company], we encourage our team to think outside the box and bring their ideas to life. We believe that your background in [Specific Skill] could help us achieve our goals.”
Moreover, it’s essential to address potential concerns candidates might have. If you’re reaching out to someone currently employed, they may be hesitant to make a move. Acknowledge this by saying something like, “I understand that transitioning jobs can be a big decision, but I believe the opportunities for growth and development at [Your Company] could be worth considering.” This shows empathy and understanding, making your message more relatable.
Lastly, don’t forget to include a clear call to action. Whether it’s scheduling a call or inviting them to learn more about the company, make it easy for them to take the next step. A simple, “Would you be open to a quick chat this week?” can work wonders in prompting a response.
7. Always be closing
In the world of recruitment, the phrase “always be closing” rings true. This doesn’t mean you should pressure candidates into making a decision on the spot; rather, it’s about maintaining momentum throughout your communication. Each interaction should move the candidate closer to considering your opportunity seriously.
Start by setting the stage in your initial message. Clearly outline the next steps you envision, whether it’s a follow-up call or an invitation to an event. As you engage with candidates, keep the conversation flowing by asking open-ended questions that encourage them to share their thoughts and aspirations. This not only builds rapport but also helps you gauge their interest level.
As you progress, reinforce the value of the opportunity. Share success stories from current employees or highlight recent achievements of the company. This creates a narrative that candidates can envision themselves being a part of. For example, you might say, “Our team recently launched [Product/Service], and the feedback has been incredible. I can see you playing a pivotal role in our next project.”
Finally, don’t shy away from addressing any hesitations they might express. If a candidate seems uncertain, ask them what concerns they have and provide thoughtful responses. This not only shows that you care but also positions you as a trusted advisor in their career journey. Remember, the goal is to create a dialogue that leads to a positive outcome for both parties.
8. How to get your signature right
Your signature in LinkedIn InMail is more than just your name; it’s your digital handshake. It’s the final touch that can leave a lasting impression on the recipient. So, how do you craft a signature that resonates?
First, consider including your full name, job title, and company. This not only establishes your identity but also adds a layer of professionalism. For example, instead of just signing off as “John,” you might say, “John Smith, Marketing Manager at XYZ Corp.” This clarity helps the recipient understand who you are and what you do.
Next, think about adding a personal touch. A simple line like “Looking forward to connecting!” or “Let’s chat soon!” can make your message feel warmer and more inviting. It shows that you’re not just sending a generic message but genuinely interested in engaging with them.
Additionally, consider including links to your LinkedIn profile or a relevant portfolio. This gives the recipient an easy way to learn more about you and your work. Just remember to keep it concise; a cluttered signature can be overwhelming.
Lastly, don’t forget to proofread your signature. Spelling errors or incorrect titles can undermine your credibility. A polished signature reflects your attention to detail and professionalism.
9. What is the best time to send your InMail?
Timing can be everything, especially when it comes to sending LinkedIn InMail. Have you ever wondered why some messages get responses while others seem to vanish into the void? The timing of your outreach could be a key factor.
Research suggests that the best times to send InMail are during the middle of the week, specifically Tuesday through Thursday. Why? Many professionals are catching up on emails and tasks on Mondays, while Fridays often see a drop in engagement as people wind down for the weekend. By targeting mid-week, you increase the chances of your message being seen and responded to.
Moreover, consider the time of day. Sending your InMail in the morning, around 9 AM to 11 AM, can be effective as people are often checking their messages first thing. Alternatively, late afternoons, around 4 PM to 6 PM, can also work well as professionals wrap up their day and may have more time to engage.
However, it’s essential to consider your audience. If you’re reaching out to someone in a different time zone, adjust your timing accordingly. A little research into your recipient’s work habits can go a long way in ensuring your message lands at the right moment.
10. Stay positive
In the world of professional networking, positivity can be a game-changer. Have you ever received a message that felt heavy or negative? It’s not a great feeling, right? When crafting your InMail, maintaining a positive tone can significantly impact how your message is received.
Start by using upbeat language. Instead of saying, “I hope you’re not too busy,” try, “I hope you’re having a great week!” This small shift can set a more inviting tone. Positivity is contagious; when you express enthusiasm, it encourages the recipient to respond in kind.
Additionally, focus on the value you can provide. Instead of leading with what you want, consider what you can offer. For instance, rather than saying, “I’d like to discuss a job opportunity,” you might say, “I’d love to share insights on how we can collaborate to achieve great results.” This approach not only sounds more positive but also positions you as a partner rather than just a seeker.
Lastly, remember to express gratitude. A simple “Thank you for considering my message” can leave a positive impression and show that you value the recipient’s time. Positivity in your InMail can foster a sense of connection and openness, making it more likely for the recipient to engage with you.
Frequently Asked Questions

When it comes to using LinkedIn InMail, many users have questions about how to maximize its effectiveness. In this section, we’ll address some of the most common inquiries to help you navigate this powerful tool with confidence.
What makes a good InMail?
Crafting a compelling InMail is both an art and a science. A good InMail stands out in a crowded inbox and encourages the recipient to engage. Here are some key elements that contribute to a successful InMail:
- Personalization: Tailoring your message to the recipient is crucial. Start with their name and reference something specific about their profile or recent activity. This shows that you’ve done your homework and are genuinely interested in connecting.
- Clear Purpose: Be upfront about why you’re reaching out. Whether you’re looking to network, discuss a job opportunity, or seek advice, clarity helps the recipient understand your intentions.
- Concise Messaging: Keep your message brief and to the point. Busy professionals appreciate when you respect their time. Aim for a few short paragraphs that convey your message without unnecessary fluff.
- Engaging Subject Line: The subject line is your first impression. Make it intriguing yet relevant to encourage the recipient to open your message. A well-crafted subject line can significantly increase your open rates.
- Call to Action: End with a clear call to action. Whether you want to schedule a call, meet for coffee, or simply connect, make it easy for the recipient to know what you’d like them to do next.
By incorporating these elements, you can create InMails that not only get opened but also elicit responses, fostering meaningful connections.
What should I send in LinkedIn InMail?
Deciding what to send in your InMail can be daunting, especially if you want to make a positive impression. Here are some ideas to consider when crafting your message:
- Networking Requests: If you’re looking to expand your professional network, express your interest in connecting and mention any mutual connections or shared interests. This establishes common ground and makes your request more appealing.
- Job Opportunities: If you’re reaching out about a specific job opening, mention how your skills align with the role. Highlight relevant experiences and express enthusiasm for the company’s mission or values.
- Industry Insights: Share valuable insights or articles related to the recipient’s field. This positions you as a knowledgeable peer and opens the door for further conversation.
- Advice or Mentorship Requests: If you admire someone’s career path, don’t hesitate to ask for advice. Be specific about what you’re seeking guidance on, and express appreciation for their time and expertise.
- Follow-Up Messages: If you’ve previously connected or met, a follow-up InMail can help maintain the relationship. Reference your last conversation and suggest a new topic or opportunity to discuss.
Ultimately, the key is to be genuine and respectful in your approach. By sending thoughtful and relevant messages, you can foster connections that may lead to exciting opportunities down the line.
How often should I send InMails?
When it comes to sending InMails on LinkedIn, frequency is key. You might wonder, “How often is too often?” or “Will I annoy my connections?” The truth is, there’s a fine balance to strike. Generally, it’s advisable to limit your InMail outreach to a few times a month. This approach helps maintain a sense of exclusivity and respect for the recipient’s time.
Consider your goals. If you’re reaching out for networking purposes, sending one or two InMails per month can keep you on the radar without overwhelming your contacts. However, if you’re in a sales role, you might find that a slightly higher frequency is acceptable, especially if you’re following up on previous conversations. Just remember, quality over quantity is essential. Each message should be personalized and relevant to the recipient.
Moreover, timing matters. Sending InMails during business hours, particularly mid-week, can increase the chances of your message being read. Think about your audience’s schedule and try to align your outreach accordingly. Ultimately, the goal is to foster genuine connections rather than bombard your contacts with messages.
What is the best way to send an InMail?
Sending an InMail effectively is an art that combines strategy, personalization, and clarity. First and foremost, start with a compelling subject line. This is your first impression, and it should grab attention while hinting at the value of your message. For instance, instead of a generic subject like “Hello,” try something more specific like “Quick Question About Your Recent Project.” This approach piques curiosity and encourages the recipient to open your message.
Next, personalize your message. Reference something specific about the recipient, such as a recent post they made or a shared connection. This shows that you’ve done your homework and aren’t just sending a mass message. For example, you might say, “I loved your article on sustainable business practices. It resonated with my work in eco-friendly startups.” This connection can make your outreach feel more genuine.
Be clear and concise in your message. State your purpose early on and avoid unnecessary jargon. If you’re looking to connect for a specific reason, such as discussing a potential collaboration, make that clear. Ending with a call to action, like suggesting a brief chat or asking a question, can also encourage a response. Remember, the goal is to create a dialogue, not just to deliver information.
How long should a LinkedIn InMail be?
In the fast-paced world of digital communication, brevity is your ally. When it comes to LinkedIn InMails, aim for a length of around 150-200 words. This range is long enough to convey your message but short enough to respect the recipient’s time. Think about it: would you prefer to read a lengthy message or something that gets straight to the point?
Start with a brief introduction, especially if you’re not already connected. Then, move quickly to the purpose of your message. For example, if you’re reaching out to discuss a job opportunity, you might say, “I noticed your expertise in digital marketing and would love to discuss a role that aligns with your skills.” This direct approach keeps the reader engaged and encourages them to read further.
Additionally, consider using bullet points for clarity when outlining multiple points or questions. This format makes it easier for the recipient to digest your message quickly. Ultimately, the key is to be respectful of their time while still providing enough context to spark interest. A well-crafted, concise InMail can lead to meaningful conversations and connections.
How effective are LinkedIn InMails?
Have you ever wondered how effective LinkedIn InMails really are? In the world of professional networking, InMails can be a game-changer. Unlike regular messages, InMails allow you to reach out to individuals outside your immediate network, which can open doors to new opportunities. Studies show that InMails have a response rate of around 20-25%, significantly higher than traditional email outreach. This means that if you craft your message thoughtfully, you have a good chance of getting a reply.
One of the key factors contributing to the effectiveness of InMails is their targeted nature. When you send an InMail, you can personalize your message based on the recipient’s profile, interests, and career trajectory. This level of personalization can make your outreach feel more genuine and relevant, increasing the likelihood of engagement. Additionally, InMails are often perceived as more professional than cold emails, which can enhance your credibility.
However, it’s important to remember that not all InMails are created equal. The effectiveness of your message largely depends on how well you understand your audience and how clearly you communicate your intentions. Are you reaching out for a job opportunity, to network, or to pitch a service? Tailoring your message to fit the context can significantly impact your success rate.
LinkedIn InMail Messages: What is It and How Do They Work? [2025 Guide]
So, what exactly are LinkedIn InMail messages, and how do they work? In simple terms, InMails are private messages that you can send to LinkedIn members who are not in your immediate network. This feature is particularly useful for recruiters, sales professionals, and anyone looking to expand their professional connections.
InMails work by allowing you to send messages directly to a user’s LinkedIn inbox, bypassing the need for a connection request. This means you can reach out to potential employers, clients, or collaborators without needing to establish a prior relationship. Each LinkedIn Premium account comes with a set number of InMail credits per month, which can be used to send these messages. If you don’t use all your credits in a month, they can roll over to the next month, giving you flexibility in your outreach strategy.
When crafting an InMail, it’s crucial to keep a few best practices in mind. Start with a compelling subject line that grabs attention. Follow this with a personalized greeting and a brief introduction about yourself. Clearly state your purpose for reaching out and include a call to action, whether it’s scheduling a call or asking for a meeting. Remember, the goal is to create a connection, so keep your tone friendly and professional.
19+ Best LinkedIn InMail Subject Lines (2025)
Crafting the perfect subject line for your LinkedIn InMail can be the difference between getting your message opened or ignored. A well-thought-out subject line not only piques interest but also sets the tone for the conversation. Here are some effective subject lines that can help you stand out:
- “Quick Question About Your Experience at [Company Name]”
- “Loved Your Recent Post on [Topic]!”
- “Exploring Opportunities in [Industry]”
- “Can We Connect Over [Specific Topic]?”
- “Your Insights on [Relevant Topic] Would Be Valuable”
- “Let’s Collaborate on [Project/Idea]”
- “Interested in Your Thoughts on [Industry Trend]”
- “A Quick Introduction from a Fellow [Profession]”
- “[Mutual Connection] Suggested I Reach Out”
- “Can We Chat About [Specific Opportunity]?”
- “Your Profile Caught My Eye!”
- “Let’s Discuss [Specific Topic] Over Coffee”
- “I Admire Your Work in [Field]”
- “Seeking Your Expertise on [Subject]”
- “A Unique Opportunity for [Recipient’s Company]”
- “Thoughts on [Recent Industry Development]?”
- “Connecting with Fellow [Industry] Professionals”
- “Exploring Synergies Between Our Work”
- “Your Experience in [Field] is Impressive!”
- “Let’s Share Ideas on [Topic]”
These subject lines are designed to be engaging and relevant, encouraging the recipient to open your message. Remember, the key is to personalize your subject line based on the recipient’s interests and background. By doing so, you not only increase your chances of a response but also lay the groundwork for a meaningful conversation.